Monthly Archives: May 2012

The Winner of May 2012 The Supplier Spotlight Contest is…

Another month, another valuable contest!  Real ideas for SBEs from real SBEs! This month congratulations go out to Entry #1”Breaking Down the Great Divide” submitted by Stephen Peters of Emperor Marketing for a decisive victory! Kudos to second place Entry … Continue reading

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May 2012: Vote for The Supplier Spotlight Contest Now!

On the heels of a record setting April SPOTLIGHT contest that saw the winning vote placed with seconds to go, May’s contest sports 9 new contenders.  And there’s a lot at stake as the winner has more exposure on Supplier-Connection than … Continue reading

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Entry #1: Breaking Down the Great Divide

There’s a great wall dividing manufacturing and supply and the gap will cost you time, money and clients. Here is how we took our small business to the next level, by actually going to China, the source of where our … Continue reading

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Entry #2: Know Your Customer

One of the top requirements of running a successful small business enterprise (SBE), especially those selling to large companies, is to invest significant time in knowing your customers and prospects. We are in the uniform business so each of our … Continue reading

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Entry #3: Cover Your Assets

A common problem among any growing business, especially ones with multiple offices or involved in a merger, is they have a difficult time tracking their IT assets. The reasons include the following: office is moved or closed hardware assets being … Continue reading

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Entry #4: Help Your Team Become Goal-Directed

One of the most important motivational techniques of a successful leader is a goal setting program involving all team members. Without specific goals and written plans to achieve them, success is left to chance. The future of your organization is too … Continue reading

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Entry #5: The Framework for Innovation

 As a part of a Babson College MBA program I recently read that IDEO, a Silicon Valley-based design firm, was hired to create a more modern grocery-shopping cart.  The first thing they did was visit the client site and observe … Continue reading

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Entry #6: Putting It All “On the Line”

As an SBE you need to put yourselves on the line.  Let people know you exist.  People don’t buy what they don’t know about and you can’t get what you don’t ask for. You can put it anyway you want. … Continue reading

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Entry #7: Secondary Services Can Drive Core Business

As a really small SBE owner of an Insurance and International Shipping Company, I need to advertise, as well as become more visible in my community.  I decided the best way to do that was to add a complimentary service … Continue reading

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Entry #8: THE Ingredient for SBE Success

Do you know the most important thing to remember when you own a business? If you said “Business Plan,” or “Finances,” or “Marketing,” although important and detrimental to your business if not properly implemented, none of these is the most … Continue reading

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