Before starting our venture we discovered there was a trending problem with the photographer “freebies” and the huge influx of “photographers” that surrounded us.
This is where *STAND OUT* began. We looked for ways to solve these issues and break through the “everyone’s a photographer” problem.
In order to stand out, you need to recognize patterns in your industry where everyone is the same and break through those barriers. As a business, if you do not catch the eyes of your audience you’ll be boring…and bored people rarely buy. Break these barriers by following these steps:
- Do different things. Add spice to your website; offer your service with a twist. We offer ours with trained photographers that must wear the ‘Treasured Prints’ uniform.
- Do things differently. As Treasured Prints, we offer 24 hour service turn around on photography ONLINE. No matter the size or complexity of the event.
- Shake up emotions, spread cheer and be thought-provoking. People like to be intrigued by what you are doing. Curiosity goes far.
- Finally, be consistent in what you do different, even if you offer the things differently, make it a consistent. By being consistent people will expect a unique quality that brings them back, but it also brings a sense of comfort knowing you will deliver.
At Treasured Prints we discovered that standing out and offering the branded ‘Affordable, Timely and Professional Photography’ service has allowed us to put an edge in the market. A little ingenuity goes a long way; do not be afraid to explain how you are different than the rest.
Stand Out!
Rachel Campbell
Treasured Prints
http://TreasuredPrints.com
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