Entry #5: Stand Out for Success

October Entry 5 Treasured Prints

Before starting our venture we discovered there was a trending problem with the photographer “freebies” and the huge influx of “photographers” that surrounded us.

This is where *STAND OUT* began. We looked for ways to solve these issues and break through the “everyone’s a photographer” problem.

In order to stand out, you need to recognize patterns in your industry where everyone is the same and break through those barriers. As a business, if you do not catch the eyes of your audience you’ll be boring…and bored people rarely buy. Break these barriers by following these steps:

  1. Do different things. Add spice to your website; offer your service with a twist. We offer ours with trained photographers that must wear the ‘Treasured Prints’ uniform.
  2. Do things differently. As Treasured Prints, we offer 24 hour service turn around on photography ONLINE. No matter the size or complexity of the event.
  3. Shake up emotions, spread cheer and be thought-provoking. People like to be intrigued by what you are doing. Curiosity goes far.
  4. Finally, be consistent in what you do different, even if you offer the things differently, make it a consistent. By being consistent people will expect a unique quality that brings them back, but it also brings a sense of comfort knowing you will deliver.

At Treasured Prints we discovered that standing out and offering the branded ‘Affordable, Timely and Professional Photography’ service has allowed us to put an edge in the market.  A little ingenuity goes a long way; do not be afraid to explain how you are different than the rest.

Stand Out!

Rachel Campbell
Treasured Prints
http://TreasuredPrints.com

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About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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