Do you know the most important thing to remember when you own a business?
If you said “Business Plan,” or “Finances,” or “Marketing,” although important and detrimental to your business if not properly implemented, none of these is the most important. INTEGRITY, Your integrity, will always be the most important thing.
In this fast-paced age of “closing the deal” and “beating the competition” it’s very tempting to ignore ethical breaches in order to bring home a contract.
Nowhere is it written you have to do business with an individual or company. Remember, if it doesn’t feel right to you, and their moral values go squarely against yours, you can walk away before you sign on the dotted line. Or, if you find out about the unethical behavior of an existing customer, tactfully let them know you won’t be renewing your contract.
It’s understandable that such actions would create doubt about the ability for your business to continue. However, when you stay true to your convictions and values, although it may create some struggles and take a bit longer, your business will grow because your reputation will precede your success, and you’ll find you sleep a lot better at night!
Mary G. Mora
Owner/Abundant Talent Connector
MGM Speakers Bureau
Headquartered in North Carolina – Available Worldwide!
May 2012: The Supplier Spotlight Monthly SBE Contest.
Sponsored by Supplier-Connection – An initiative of major US companies committed to spending more with US-based small businesses.