Entry #8: THE Ingredient for SBE Success

Do you know the most important thing to remember when you own a business?

If you said “Business Plan,” or “Finances,” or “Marketing,” although important and detrimental to your business if not properly implemented, none of these is the most important.  INTEGRITY, Your integrity, will always be the most important thing.

In this fast-paced age of “closing the deal” and “beating the competition” it’s very tempting to ignore ethical breaches in order to bring home a contract.

Nowhere is it written you have to do business with an individual or company.  Remember, if it doesn’t feel right to you, and their moral values go squarely against yours, you can walk away before you sign on the dotted line.  Or, if you find out about the unethical behavior of an existing customer, tactfully let them know you won’t be renewing your contract.

It’s understandable that such actions would create doubt about the ability for your business to continue.  However, when you stay true to your convictions and values, although it may create some struggles and take a bit longer, your business will grow because your reputation will precede your success, and you’ll find you sleep a lot better at night!

Mary G. Mora
Owner/Abundant Talent Connector
MGM Speakers Bureau
Headquartered in North Carolina – Available Worldwide!

May 2012: The Supplier Spotlight Monthly SBE Contest.

Sponsored by Supplier-Connection – An initiative of major US companies committed to spending more with US-based small businesses.


About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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