One of the top requirements of running a successful small business enterprise (SBE), especially those selling to large companies, is to invest significant time in knowing your customers and prospects.
We are in the uniform business so each of our customers usually gets several unique customized items. To make ordering easier we create a custom website for each customer so they can order their unique items. This makes it very easy for a multi-unit store or restaurant to order for each location. There are easy reporting features so Corporate always knows what each unit is ordering. Best of all, the system is fully integrated so once our customers order from any location, that order immediately hits our system and is ready to be processed.
Because we thoroughly invested in understanding our Sea World Parks customer we were able to help them reduce the cost of their uniforms by evaluating the number of styles they incorporated at their parks. We helped them reduce the variety, thereby increasing the volume for the remaining styles and decreasing their cost per uniform. Additionally, we’re helping them save hundreds of man hours by simplifying the ordering system.
Invest up front in gaining knowledge about your customer and the back-end looks effortless, and gets your business noticed.
Juan A. Davis
Fast Lane Clothing Company, Inc.
5112 N 22nd Street
Tampa, FL 33610
May 2012: The Supplier Spotlight Monthly SBE Contest.
Sponsored by Supplier-Connection – An initiative of major US companies committed to spending more with US-based small businesses.