Entry #2: Know Your Customer

One of the top requirements of running a successful small business enterprise (SBE), especially those selling to large companies, is to invest significant time in knowing your customers and prospects.

We are in the uniform business so each of our customers usually gets several unique customized items.  To make ordering easier we create a custom website for each customer so they can order their unique items.  This makes it very easy for a multi-unit store or restaurant to order for each location.  There are easy reporting features so Corporate always knows what each unit is ordering.  Best of all, the system is fully integrated so once our customers order from any location, that order immediately hits our system and is ready to be processed.

Because we thoroughly invested in understanding our Sea World Parks customer we were able to help them reduce the cost of their uniforms by evaluating the number of styles they incorporated at their parks.  We helped them reduce the variety, thereby increasing the volume for the remaining styles and decreasing their cost per uniform.  Additionally, we’re helping them save hundreds of man hours by simplifying the ordering system.

Invest up front in gaining knowledge about your customer and the back-end looks effortless, and gets your business noticed.

Juan A. Davis
Fast Lane Clothing Company, Inc.
Tampa T-Shirts
5112 N 22nd Street
Tampa, FL  33610
813 879-3298



May 2012: The Supplier Spotlight Monthly SBE Contest.

Sponsored by Supplier-Connection – An initiative of major US companies committed to spending more with US-based small businesses.


About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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