Author Archives: Dan Gallo

About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.

The Winner of The October 2013 Supplier Spotlight Contest is…

October was a fantastic month for the Supplier Spotlight contest! It was a very close race, with the top two small businesses helping to drive record breaking traffic to the blog. Records Broken Most contest votes in 1 month = … Continue reading

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Entry #5: Stand Out for Success

Before starting our venture we discovered there was a trending problem with the photographer “freebies” and the huge influx of “photographers” that surrounded us. This is where *STAND OUT* began. We looked for ways to solve these issues and break … Continue reading

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Entry #4: Hunting vs. Farming: Cultivating Sales

Many companies hunt for sales. They hire a salesperson, pay the base salary plus commission and the sales costs that go with it.  The salesperson closes one sale out of every ten leads (an estimate, different for every business.) So, … Continue reading

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Entry #3: Side-Step Resistance to Increase Employee Buy-In

Many organizations struggle to get employee buy-in on critical policies. This is especially likely to be an issue during times of change, a common reality for many corporations today. However, approaches to this problem tend to only push against resistance … Continue reading

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Entry #2: 5 Ways to Market Your Small Business

These days it seems like everyone is searching for the holy grail of marketing when many cost effective tools are already at their disposal and can easily be implemented to make an impact on their bottom line. Here are 5 … Continue reading

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Posted in October 2013 Contest | Tagged , , , , , , , , , , , , , , , , , , , , | 6 Comments

Entry #1: The EventSmarter Approach

No marketer should be complacent about branding. Even the most stable, long-lived brands can become irrelevant—and quickly. To remain vital, a brand must have a consistent flow of audience insight, gained through multiple touchpoints. One of the most effective: the … Continue reading

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Vote Now for The October 2013 Supplier Spotlight Contest!

Greetings, We received a great response to the Supplier Spotlight contest this month! There are five entries for you to vote on and we think you’ll be inspired by each of them.  Entry #1: The EventSmarter Approach | TCG Events … Continue reading

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