Entry #3: Side-Step Resistance to Increase Employee Buy-In

Entry #3 October 2013

Many organizations struggle to get employee buy-in on critical policies. This is especially likely to be an issue during times of change, a common reality for many corporations today. However, approaches to this problem tend to only push against resistance (creating, at best, passive aggressive resistance), creating considerably more risk—especially if it results in litigation or other penalties for compliance failures.

Fortunately, that’s not the only possible outcome. Much can be achieved when you learn to employ strategies that side step resistance.

Here are a few insights on the Do’s and Don’ts for increasing employee buy-in:

1. Don’t just shove new policies at employees. This is less about the actual policy and more about exactly what you do.

  • Do find creative engaging ways to help employees understand why policy is personally relevant to them.

2. Don’t ignore employee resistance to policies critical to risk management because it’s often a precursor to a potential violation.

  • Do support development of innovative strategies that engage employees in making personal connections with policies vital to your success.

3. Don’t rely on strategies that focus on penalties to increase employee compliance.

  • Do use personalized creative incentives to celebrate anticipated progress with employee buy-in.

Clearly this is not an exhaustive list, but it’s enough to get you started on the path to better results. Many of the Don’ts are rooted in traditional approaches to management that aren’t very effective today for a number of reasons.

Today, innovation is the name of the game and it’s not limited to technology. It all starts with building a culture that either cultivates or hinders innovation. Cultivating innovation into your approach to change management is critical to your success—now and into the future.

Thank You,
Yvette Dubel
WebAntiphon Group
http://about.me/yvettedubel/

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About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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