Entry #7: Secondary Services Can Drive Core Business

As a really small SBE owner of an Insurance and International Shipping Company, I need to advertise, as well as become more visible in my community.  I decided the best way to do that was to add a complimentary service offering. After some research I decided to add U-Haul Moving Services—feeling it’d compliment my core business.

U-Haul is a huge brand and in just a month I’ve increased the flow of walk-in customers to my business located off a side street.  I’ve had Insurance customers call back to rent U-Hauls and I’ve submitted a few quotes for Insurance to my International Shipping customers.  But the best part is how the U-Haul service has increased interest in my core business: people renting trucks need to enter my office. While they’re there, they’re reading all about my Insurance and International Shipping services.  Additionally, I’m surrounded by apartment buildings.  When these folks need to move—guess who’s the closest U-Haul dealer?

I didn’t pay any start-up fees for the U-Haul- I only needed to provide 2 parking spaces, and I can even sell additional items such as boxes and packing tape that bring in additional income.  At least 5 days each week I receive calls about moving something.

My first week as a U-Haul contractor I had a long term rental with one customer who also purchased Commercial Insurance.  Although every now and then I have to take off my heels and move a truck, I’m really excited about the future because this secondary service is driving additional interest in my core business.

Lorisa Kargbo, Operations Manager
770-493-9405 Office
770-881-7654 Fax
Email: packship@yahoo.com

May 2012: The Supplier Spotlight Monthly SBE Contest.

Sponsored by Supplier-Connection – An initiative of major US companies committed to spending more with US-based small businesses.


About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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