Entry #2: 5 Ways to Market Your Small Business

October Entry 2 FDP Pic

These days it seems like everyone is searching for the holy grail of marketing when many cost effective tools are already at their disposal and can easily be implemented to make an impact on their bottom line.

Here are 5 of the Easiest Ways to Jump Start Marketing for Your Small Business:

  1. Utilize Social Media –It is important to simply think of social media as another avenue to build relationships. Don’t simply shout your message but think about connecting with your market in a way that will help them shine and allow them to get answers to questions they have. Bring value to the conversation without worrying about selling and get involved in groups on LinkedIn (like The Supplier Connection Discussion Group). When the time comes, and members of your online community know and trust you, you will be the one they turn to when they have a need you can fill.
  2. Blog Consistently – Okay sure, you’ve heard this before, right? You need a blog: but do you know why? It is more important than ever to offer up stellar content that your online community is searching for and will want to share. You know your customers and you know what their questions are. Answer those questions in the form of blog posts and then utilize those posts as relevant and valuable content on the digital channels you’ve set up.
  3. Go Old School and Get Your Face Out There – There is nothing like building relationships face-to-face to market your brand. When was the last time you attended a trade show or even invited a prospect or client to breakfast? Get out of the office and make a point to visit prospects and clients each week in their offices or at business functions around town.
  4. Let Your Customers Do the Work – Creating a custom branded promotional piece can take your brand far beyond the confines of your location and function as a marketing piece for 3-5 years or more. Customize something amazing that will not only show off your branding but will also become your prospects’ and clients’ favorite bag and you will get terrific ROI on your marketing dollar.
  5. Use Google Analytics – This is one of THE most important places to really get your company where it needs to be and monitor how valuable your content is. Google Analytics lets you track where your efforts are and are not paying off. This analytical information is invaluable to your marketing success and it’s 100% free.

As you can see, these tips are not difficult to implement but they’ll get you in the game.  Remember: your customer is now heading to the computer to research almost every need they may have many times before they reach for the phone…

Thanks very much,
Shane Shirley-Smith
Factory Direct Promos
Coral Springs, FL USA
Tel: 1(866) 222-0949

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About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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6 Responses to Entry #2: 5 Ways to Market Your Small Business

  1. Thanks so much for all you do to help small businesses! We are very pleased to be included in this month’s contest. Good luck to all the entrants. – Shane

  2. Pingback: How to Easily Market Your Small Business

    • Dan Gallo says:


      All registered SBEs take note: Now THAT’s how a business leverages Supplier Connection & The Supplier Spotlight monthly contest for awareness!

      Driving record breaking activity, Factory Direct Promos & Treasured Prints have driven more traffic to the SPOTLIGHT blog than any other SBEs in the 26 months we’ve run the contest.

      In our final day of voting they’ve amassed over 11,400 votes with less than 3% separation for top-vote earner.

      Excellent work!

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