Submission #4: Aggressive Asset Management

Here are a few of the ideas and changes we’ve implemented that have significantly improved our bottom line profitability:

Aggressive Asset Management

  • We evaluated all of our assets against a specific set of criteria and sold off equipment and vehicles that were either obsolete (to us) or underutilized. We not only raised a significant amount of cash, but we also opened up some much needed space in our warehouse and offices.
  • After the asset sales opened up warehouse space we realized we could make much better use of our warehouse space, eliminating the need to lease additional space when we have larger programs come in for fulfillment.

What’s more important to a small business than cash-on-hand? And being diligent in evaluating assets and maximizing the use of monthly overhead expenses, such as office/warehouse space makes sure you leverage your most critical asset: cash to fund ongoing operations.

Vicki Azar
President, Protocol Publications
35 Beulah Road,
Doylestown, PA 18901
PH (215) 348-1818
FAX (215) 348-1812
CELL (215) 519-3981


About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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