Entry #2: Embrace Hardship and Innovate


Entry 2 Sept. 2013

After we were hit by Hurricane Sandy, my thinking about the value of hardship to my small business changed drastically.

Hardship handled properly can actually be a great reason to change – and if there’s enough trust among employees they can summon up the courage to tackle some tough challenges.

So, you could say that hardship promotes innovation.

In our case there were lots of problems and worries about mold, health, ability to rebuild, finances, etc.  And naturally the storm hampered our corporate headquarters where all sales and administration were located.  But we used the storm – and fought hard to overcome the problems. 
We fought tough with the insurance company to ensure we would be reimbursed for our flood damages (in accordance with our flood policy).

We fixed the flood damages to our manufacturing rooftop – that was blown away and damaged in the hurricane.  We reached out to our long-term relationship of contractors (building, lighting, electric, IT, HVAC) to work together to fix our structural damages and rebuild our offices.  We worked very closely with our IT company to upgrade damaged workstations and routers and switches.  We built a new dedicated Server Room with new equipment and dedicated cable runs to improve performance.  We worked closely with our Professionals in the SBDC (Jersey City), banking, insurance, Credit Card processors, and technology vendors to rebuild.  We looked at operations to improve cash collections, sales, marketing, production, and HR.

So in summary: We used a problem as a tool for self-reflection and improvement.  Sounds corny but it’s the simple truth.


David Grunberg, Chief Financial Officer
Acrilex, Inc.
230 Culver Avenue
Jersey City, NJ 07305
Tel: (800) 222-4680
Tel: 201.205.1815

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About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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