Entry #1: Developing a Strong SBE Company Culture


August 2013 Entry 1 Culture

Company culture is an important topic for any company because it describes the attitude and behavior that employees should have.  These behaviors not only affect other employees, but they affect the bottom line as well.

  1. SBEs have a major advantage over large corporations in building company culture because they have a small number of employees. This makes it much easier for management to implement, monitor, and evaluate the culture as it grows.
  2. Another important aspect of developing a strong company culture is to make contributions to your community. Even though you may only be a small enterprise with limited resources, helping others is a great way to foster relationships within the company. Ask your employees what they’re passionate about in your community, and organize a way for your company to get involved in it.
  3. Finally, develop a set of core values for employees to live by. Core values are values that do not change from time to time, they are what supports the vision, shapes the culture, and reflects what the company values. For employees, core values should underlie their work, how they interact with each other, and which strategies they employ on a daily basis.

It’s imperative to brainstorm and decide on a list of your company’s core values and distribute a copy to every employee. Try using each week as an opportunity to practice and grow in one specific core value and then discuss the benefits of it at the end of the week.

Whether you’re struggling or on the verge of major growth it’s vital to build a strong company culture. Not only will it help in the decision-making process, building employee relations, and hiring new employees, but it will create a unique competitive advantage. So if you haven’t developed a strong company culture yet, now is the time! Better late than never!

Curtis R., Marketing Director
Hanson Ellis
3165 Fujita St.
Torrance, CA 90505
Tel: 1.800.793.3924
Int’l: 1.310.878.9429
Fax: 1.310.359.1437

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About Dan Gallo

I'm a lifelong entrepreneur, starting/running businesses since I sold seeds door-to-door when I was 7 in The Bronx. I've been playing guitar and enjoying the game of baseball since I was 5 (born a NY Yankees fan). I married Kim in 1983 & we have two sons; Daniel's a real smart, insightful & well read musician (www.thefieldrecordings.com) and Adam is a brilliant senior @ Brooklyn College double majoring in creative writing/literature & anthropology. Since 2002, one of the things we love to do together is go on service & missions trips to Belize. We've collectively spent over 60 weeks in Belize & I serve on the Board for the missions organization (www.twaw.org) focused on Belize. I started my 1st company in January 1985, and other than selling a company in 1999 and running it for a multi-billion dollar company for 2 years before buying it back, I've been self-employed. I sold my last company, Mentor Communications Group, in 2004 and after 2 years with the acquiring company I left and started The Allasso Group, LLC doing Sales Strategy & Business Development, Marketing Communications, Social Media since April 2006. Although I'm still contracted by Supplier-Connection as their Small Business Advocate, I recently was contracted to run a software company http://myvrm.com. I enjoy consulting, but it's really great to be running an SBE again.
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