Entry #1: Developing a Strong SBE Company Culture


August 2013 Entry 1 Culture

Company culture is an important topic for any company because it describes the attitude and behavior that employees should have.  These behaviors not only affect other employees, but they affect the bottom line as well.

  1. SBEs have a major advantage over large corporations in building company culture because they have a small number of employees. This makes it much easier for management to implement, monitor, and evaluate the culture as it grows.
  2. Another important aspect of developing a strong company culture is to make contributions to your community. Even though you may only be a small enterprise with limited resources, helping others is a great way to foster relationships within the company. Ask your employees what they’re passionate about in your community, and organize a way for your company to get involved in it.
  3. Finally, develop a set of core values for employees to live by. Core values are values that do not change from time to time, they are what supports the vision, shapes the culture, and reflects what the company values. For employees, core values should underlie their work, how they interact with each other, and which strategies they employ on a daily basis.

It’s imperative to brainstorm and decide on a list of your company’s core values and distribute a copy to every employee. Try using each week as an opportunity to practice and grow in one specific core value and then discuss the benefits of it at the end of the week.

Whether you’re struggling or on the verge of major growth it’s vital to build a strong company culture. Not only will it help in the decision-making process, building employee relations, and hiring new employees, but it will create a unique competitive advantage. So if you haven’t developed a strong company culture yet, now is the time! Better late than never!

Curtis R., Marketing Director
Hanson Ellis
3165 Fujita St.
Torrance, CA 90505
Tel: 1.800.793.3924
Int’l: 1.310.878.9429
Fax: 1.310.359.1437

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About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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