Have you ever heard the saying, if common sense was so common, everyone would be doing it? I’m actually not sure I have, either, but it’s true: We all know the simple things we should be doing, whether it’s light exercise, more vegetables, or more sleep, but most of us forget. The same is true for business, so I think these 5 tips bear repeating:
- Always be smiling and make eye contact with everyone you can.
- Have polished elevator pitches ready to use and decide which one is the most appropriate for the person you’re speaking with. You can meet your new best customer in line for breakfast or even the restroom (I have many times).
- Even your competitors could be your partner in the future, so don’t be afraid to speak with them and build a relationship.
- Conferences are expensive to attend and without follow up they can be a waste of time. Set a goal as to what you want to get out of a conference, whether it’s knowledge, new suppliers, new customers, or to solidify relationships. Calculate the ROI on each.
- Not every conversation has to be about your company–it’s amazing how many connections can be made and relationships built with simple small talk. If you’re uncomfortable with small talk, practice alone and have a few sentences memorized to start you off. The best part is really listening to the person you’re speaking with and learning about their business and their life.
The last tip is to just have fun!
Doreen Blades, President
US Eco Products Corporation
PO Box 213
West Newbury, MA 01985