Even if the pedigree of written communication is being eroded by text messages and thumb-tapped emails, the basis of your message—even the success of your small business—relies on clear and effective writing.
What you’re saying to your customers is only as good as how you say it. Every single person on your sales team, in fact, any one in your organization who has to regularly communicate with clients, should look for a good online business writing course. These are more convenient than the traditional classroom-setting, allowing your team to finish them on their own schedule at home on their tablet or laptop. You can even find some free one-minute writing tips and ask everyone in your office to try them out. The added benefits, of course, is that the clearer you write, the clearer you speak–and what better time is there to be well-spoken than in front of a client?
I know it’s a simple idea, but you know what Mark Twain said, “The difference between the right word and the almost right word is the difference between lightning and a lightning bug.”