Entry #4: Company Rules

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We are scrappy by build. Our company tag line is: Creative that rocks. No costly politics.

It doesn’t mean that we’re cheap. We’re just ruthless about spending money in smart ways.  We have three company rules that made us both profitable, and efficient:

  1. Positioning.  We do only what we say we’ll do: creative. We do not take on projects that we don’t have proven infrastructure in place to support. This led us to determining we needed the best in-class partners. By preserving our resources to be excellent at what we do, we’ve grown our clients and relationships based on quality.
  2. Collaborative Partners.  We created a meaningful way to partner with other high quality subject matter experts so that we can still provide our clients the same range as agencies 150 times our size, BUT at a higher standard and on a more focused, ninja-like performance level.
  3. We created 3 rules to live by:  (1) Love what you do.  (2) Love who you work with.  (3) Prosperity breeds prosperity.

These 3 rules of engagement are daily tools in identifying opportunities for process improvements, employees that aren’t a good fit, vendors who are under performing or clients that are distracting to their own mission. These three rules are our true north. We use them as a filter every day, to help defend our “Creative that rocks. No costly politics” positioning.

Have a great day!!!
Brooke Nanberg Foley, CEO/Agent of Intrigue LinkedIn Icon 55px
Jayne Agency
400 N. State Street Suite 420
Chicago, IL 60654
Phone: 312-464-8100
Brooke@jayneagency.com
www.jayneagency.com

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About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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