Entry #3: 3 Ideas Only an SBE Can Use

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Entry 3 Ideas

Being a small business is about filling service gaps that larger corporations can’t—that’s what differentiates us, that’s what defines us.  So here are 3 things we do to make sure our clients know why they chose us over a big corporation in the first place:

  1. When a local customer places an order for goods we manufacture in-house, we will turn the order in a single day if necessary, driving it to their office or requested location to make the delivery.  Our customers know that if it can be done, it will be done by us.  The fact that our customers know they can rely on us to come through for them is worth the extra effort on our part.
  2. When our residential delivery business increased (as part of several fulfillment programs we run), we partnered with both UPS and the U.S. Postal Service to take advantage of money-saving delivery programs, cutting our shipping costs by as much as 30% per package.  The systems work together to tell us which one will be least expensive and then gives us the opportunity to choose the one we want to use.
  3. We cross-train all production employees—they learn more and become more valuable to us.  We have increased production because they can ‘cover’ for one another or give us more depth in an area on any given day when demand requires extra hands.

So ask yourself: What can I do that the big guys can’t?  Because the answer to that question is what keeps the SBE community going.

Hope this helps,
Alice Darter, President LinkedIn Icon 55px
Darter Specialties, Inc.
PO Box 188
Cheshire, CT 06410
Phone: 203-699-9805
Fax: 203-699-9807
alice@darterpress.com
www.darterspecialties.com

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About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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