Entry #4: Get Referrals, Not Fool’s Gold

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Entry4Referrals

We’re all seeking new opportunities with new customers to help grow and expand our businesses, for those of us in highly commoditized markets; this is easier said than done.

While waiting to land that next big client or sign the next big deal, opportunities at your current client base can be missed or overlooked.  If you’re currently doing business in enterprise-level organizations, there’s a good chance there are other areas of the organization you can service.  Talk to your current contacts and see who they know.  If you’ve provided them with a high-level service, ask them if they can refer you to other groups who may be in need.  It’s a lot easier to make an introduction this way and secure new revenue streams on the coattails of the momentum you’ve already established.

And when that new client introduction or contract does come through, you’ll be that much more confident in your ability to execute.

Thank you,
Dallin T. Swenson, Account Executive
Source Of Future Technology, Inc.
161 Avenue of the Americas, Suite 904
New York, NY 10013
Tel: 212-633-1515
Fax: 212-633-6429
dswenson@softinc.com
http://softinc.com

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About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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