For new leads we have had incredible success with our new online marketing campaign. Each week we’ve launched banner ads with everything from creative to funny graphics & messaging.
The goal is to engage and entice the user from multiple emotional points or outlets. We have leads calling in saying they love our banners because the ads make them feel motivated, inspired, enlightened with random facts, or still laughing from what they had just seen. We’re connecting with our clients on a new level.
Our process is to start with the relationship, then provide the information or help to solve a problem—and the sales have followed. We’ve seen a 23% increase over the past 5 weeks because of this new strategy based on driving an emotional connection, not just providing a service. This strategy has also increased our company internal hype as well. All the employees are starting to see our clients as a part of the family; we all enjoy the long hours and creative ideas we bring to life for each family member that works with us.