Entry #2: Make Your Website Work for You


For new leads we have had incredible success with our new online marketing campaign. Each week we’ve launched banner ads with everything from creative to funny graphics & messaging.


The goal is to engage and entice the user from multiple emotional points or outlets. We have leads calling in saying they love our banners because the ads make them feel motivated, inspired, enlightened with random facts, or still laughing from what they had just seen. We’re connecting with our clients on a new level.

Our process is to start with the relationship, then provide the information or help to solve a problem—and the sales have followed. We’ve seen a 23% increase over the past 5 weeks because of this new strategy based on driving an emotional connection, not just providing a service. This strategy has also increased our company internal hype as well. All the employees are starting to see our clients as a part of the family; we all enjoy the long hours and creative ideas we bring to life for each family member that works with us.

Samuel Strasser, Director of Business Development
11620 Wilshire Blvd Suite 900
Los Angeles, CA 90025
Tel: (310) 630-9123
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About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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