Entry #4: Connect as Soon as Possible

Public speaking is challenging, even if it’s your job.  Aside from the possible discomfort that can arise by addressing a roomful of strangers, the real mountain to climb is: How do I actually connect with these people so I can make an impact on them?


That’s why I always lead my training sessions with 2 or 3 quotes (with my own comments) when I begin a training session (no matter the lesson topic).  This simple icebreaker serves to:

  1. Build a rapport and connection with the trainees:  It encourages a conversation, they comment, interact with me, and we begin to build a trust for the week.
  2. Reinforce the training topic for that week:  Learning retention is a funny thing, and the quotes help abbreviate the big lessons we’re working through, therefore helping to affect real change both within the organization and for each individual trainee.
  3. Demonstrate my care and concern for their professional and personal development:  Because I do care, and hopefully by encouraging conversation in the training room and between training sessions I can demonstrate that concern in every classroom I enter.
  4. Create followers and fans for when it’s time for me to leave the company.

There’s no hidden agenda or attachment.  I never solicit any of my other services, products, or events to any of my trainees while I’m working with a company.  At the end of the training, however, I do invite them to join me on my mailing list or social media channels.  By now, they’ve become true followers and believers in what I do and the skills I have to offer—which will usually lead to business referrals & other customer advocacy that’s hard to put a price on.

Robb Braun, Founder & President
The Leadership Source
25185 Madison Avenue, Suite A
Murrieta, CA 92562
Phone: 951-234-3351

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About Dan Gallo

I'm a lifelong entrepreneur, starting/running businesses since I sold seeds door-to-door when I was 7 in The Bronx. I've been playing guitar and enjoying the game of baseball since I was 5 (born a NY Yankees fan). I married Kim in 1983 & we have two sons; Daniel's a real smart, insightful & well read musician (www.thefieldrecordings.com) and Adam is a brilliant senior @ Brooklyn College double majoring in creative writing/literature & anthropology. Since 2002, one of the things we love to do together is go on service & missions trips to Belize. We've collectively spent over 60 weeks in Belize & I serve on the Board for the missions organization (www.twaw.org) focused on Belize. I started my 1st company in January 1985, and other than selling a company in 1999 and running it for a multi-billion dollar company for 2 years before buying it back, I've been self-employed. I sold my last company, Mentor Communications Group, in 2004 and after 2 years with the acquiring company I left and started The Allasso Group, LLC doing Sales Strategy & Business Development, Marketing Communications, Social Media since April 2006. Although I'm still contracted by Supplier-Connection as their Small Business Advocate, I recently was contracted to run a software company http://myvrm.com. I enjoy consulting, but it's really great to be running an SBE again.
This entry was posted in March 2013 Contest and tagged , , , , , , , , , , . Bookmark the permalink.

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