Entry #4: Connect as Soon as Possible

Public speaking is challenging, even if it’s your job.  Aside from the possible discomfort that can arise by addressing a roomful of strangers, the real mountain to climb is: How do I actually connect with these people so I can make an impact on them?


That’s why I always lead my training sessions with 2 or 3 quotes (with my own comments) when I begin a training session (no matter the lesson topic).  This simple icebreaker serves to:

  1. Build a rapport and connection with the trainees:  It encourages a conversation, they comment, interact with me, and we begin to build a trust for the week.
  2. Reinforce the training topic for that week:  Learning retention is a funny thing, and the quotes help abbreviate the big lessons we’re working through, therefore helping to affect real change both within the organization and for each individual trainee.
  3. Demonstrate my care and concern for their professional and personal development:  Because I do care, and hopefully by encouraging conversation in the training room and between training sessions I can demonstrate that concern in every classroom I enter.
  4. Create followers and fans for when it’s time for me to leave the company.

There’s no hidden agenda or attachment.  I never solicit any of my other services, products, or events to any of my trainees while I’m working with a company.  At the end of the training, however, I do invite them to join me on my mailing list or social media channels.  By now, they’ve become true followers and believers in what I do and the skills I have to offer—which will usually lead to business referrals & other customer advocacy that’s hard to put a price on.

Robb Braun, Founder & President
The Leadership Source
25185 Madison Avenue, Suite A
Murrieta, CA 92562
Phone: 951-234-3351

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About Dan Gallo

I'm a lifelong entrepreneur, starting/running businesses since I sold seeds door-to-door at 7 in The Bronx. I've played guitar and enjoyed the game of baseball since I was 5 (born a NY Yankees fan). I married Kim in 1983, we have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Since 2002, one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and other than selling a company in 1999 and running it for a multi-billion dollar company for 2 years before buying it back, I've been self-employed. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy and Sales Agency work, since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '12-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 I enjoy helping turn-around struggling small businesses, and launching new business ventures. Contact me with any opportunities.
This entry was posted in March 2013 Contest and tagged , , , , , , , , , , . Bookmark the permalink.

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