One of the greatest advantages of being a Small Business is specialization—whether it’s your product line, service offerings, or personnel, specialization and expertise are the things that keep us competitive in a field crowded with giant corporations.
Here are some of our best practices that we use to ensure our business is profitable and efficient without sacrificing our unique expertise:
- We stick with our niche. We only specialize in Marketing and hiring Marketing Consultants. This way we’re not competing with larger consulting or staffing firms.
- Our Account Managers are focused. Each National Account Manager is specialized in a specific vertical (Telecommunication, Pharmaceutical, CPG, etc.), which makes our clients’ needs more specific & easier to fulfill—whether they need one consultant or a managed services team. Being specialized also means our clients’ buying cycle is compressed—we know who to talk to in each company & who to present to for each order.
- Our Team meets every week. Monday morning “All Hands” Meetings start the week off right! Our CEO leads the meeting with positive energy, inviting team members to commend other team members (we also end each meeting with an inspirational quote from one of the team) while we discuss all our different jobs & projects. Having a dedicated & enthusiastic team is important—if people are unhappy in their environment, production will suffer—if you have happy employees, they’ll be more productive & therefore the business will be more profitable!