Entry #4: Be a Specialist & Stay Focused!



One of the greatest advantages of being a Small Business is specialization—whether it’s your product line, service offerings, or personnel, specialization and expertise are the things that keep us competitive in a field crowded with giant corporations.

Here are some of our best practices that we use to ensure our business is profitable and efficient without sacrificing our unique expertise:

  • We stick with our niche.  We only specialize in Marketing and hiring Marketing Consultants.  This way we’re not competing with larger consulting or staffing firms.
  • Our Account Managers are focused.  Each National Account Manager is specialized in a specific vertical (Telecommunication, Pharmaceutical, CPG, etc.), which makes our clients’ needs more specific & easier to fulfill—whether they need one consultant or a managed services team.  Being specialized also means our clients’ buying cycle is compressed—we know who to talk to in each company & who to present to for each order.
  • Our Team meets every week.  Monday morning “All Hands” Meetings start the week off right!  Our CEO leads the meeting with positive energy, inviting team members to commend other team members (we also end each meeting with an inspirational quote from one of the team) while we discuss all our different jobs & projects.  Having a dedicated & enthusiastic team is important—if people are unhappy in their environment, production will suffer—if you have happy employees, they’ll be more productive & therefore the business will be more profitable!

Thank You,
Cindy Caldwell, eMarketing Manager
Tel: 866-775-6810
Direct: 678-473-4615
Fax: 678-935-4371
WBENC Certified

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About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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