Entry #5: See the Ball, Be the Ball

People ask me how in four years of business did we work with the NFL for 3 of the last 4 Super Bowls, and provide systems for Walt Disney World, BMW and the Republican National Convention.

Spotlight 12/2012 Entry 5 Be The Ball

I tell them one principle I’ve always stuck with is to always put my best foot forward.  Back when I was my only employee, I started thinking about where I wanted to be in the future and decided that I wanted to be one of the industry leaders that I should look like I belonged.  So I decided that I should look and act and dress like them from day one.

There were many, many times in the beginning that I felt foolish dressing up and going to an empty office with no appointments.  But then I started noticing that if I looked like I was going somewhere then I was more motivated to find somewhere to go that day.  I started attending networking and other meetings every day and started running into my future customers on a regular basis.

I kept this same principle for all employees I hired and for our website and every promotional item we produced.  When we provided a system for our first Super Bowl we had been in business for less than a year but you wouldn’t have known that by the way we presented ourselves.

I encourage all small businesses to picture how they want to look and operate in the future and to start doing that now.  If you think, look and act small then that’s all you’ll ever become!

Kenneth Stewart, President
Integrated Security Consultants Inc.
301 N. Rome Ave.
Tampa, FL 33606
Office: (813) 254-0033
Direct: (813) 817-7288
Fax: (888) 502-3060


About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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