Entry #3: A Healthy Pursuit of the American Dream

Spotlight 12/2012 Entry 3

How do you interpret The American Dream?  Does it mean owning your own home, having lots of freedom, a great job, or your own prosperous business? Whatever the American Dream means to you, the core necessity of that dream is good health.

Without good health, your own prosperous business will flounder.  Without good health, your great job may be lost.  And without good health, you may not be able to keep the nice house that you worked and saved to attain.

So how do you keep your small business healthy and encourage your employees to do the same?

1. Teamwork:  Part of our core philosophy is Ralph Waldo Emerson’s wise statement, “There is no limit to what can be accomplished if it doesn’t matter who gets the credit.” Rather than considering teamwork as a way for some to shirk their own responsibilities, each of us recognizes our personal responsibility to our clients, our entire team, and to the company as a whole.  To foster the team principle, we encourage and celebrate each other’s successes, which creates a desire to do more—and to do it better.

2.  Giving:  It’s a proven phenomenon that the more one gives, the more one receives.  When we, as individuals or as businesses, give to others we not only assist in the abundance and prosperity of those receiving our gifts, but we receive abundance and prosperity in return.  So, we encourage our associates’ participation in community and civic affairs.  We even take up a collection for various charities by allowing employees to pay $5 per week to “Dress Casual” at work.  Then we match 100% of the monies collected from employees and use it for charitable gifts.  And because we give, we receive loyal clients and an excellent reputation in our community.

3. Individualized Service:  Because individualized service is such a rarity in business these days, many clients come to us, or stay with us because of our very personal & knowledgeable approach.  Assign your clients personalized Account Managers, have a real person answer your Customer Service line—do whatever you have to do to make sure your client knows you’re there for them.  A basic need of every human being is to be treated with respect, and if you respect your client, they’ll reward your business with their continued support.

Yes, The American Dream is alive and waiting for us all to pursue!

Kelly Walker, President
Benefits Connection, LLC
330 Mallory Station Rd., Suite A-2
Franklin, TN 37067
P:  615-224-1601

Twitter Bird Icon

Facebook Logo

LinkedIn Icon 55px


About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
This entry was posted in December 2012 Contest and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s