How do you interpret The American Dream? Does it mean owning your own home, having lots of freedom, a great job, or your own prosperous business? Whatever the American Dream means to you, the core necessity of that dream is good health.
Without good health, your own prosperous business will flounder. Without good health, your great job may be lost. And without good health, you may not be able to keep the nice house that you worked and saved to attain.
So how do you keep your small business healthy and encourage your employees to do the same?
1. Teamwork: Part of our core philosophy is Ralph Waldo Emerson’s wise statement, “There is no limit to what can be accomplished if it doesn’t matter who gets the credit.” Rather than considering teamwork as a way for some to shirk their own responsibilities, each of us recognizes our personal responsibility to our clients, our entire team, and to the company as a whole. To foster the team principle, we encourage and celebrate each other’s successes, which creates a desire to do more—and to do it better.
2. Giving: It’s a proven phenomenon that the more one gives, the more one receives. When we, as individuals or as businesses, give to others we not only assist in the abundance and prosperity of those receiving our gifts, but we receive abundance and prosperity in return. So, we encourage our associates’ participation in community and civic affairs. We even take up a collection for various charities by allowing employees to pay $5 per week to “Dress Casual” at work. Then we match 100% of the monies collected from employees and use it for charitable gifts. And because we give, we receive loyal clients and an excellent reputation in our community.
3. Individualized Service: Because individualized service is such a rarity in business these days, many clients come to us, or stay with us because of our very personal & knowledgeable approach. Assign your clients personalized Account Managers, have a real person answer your Customer Service line—do whatever you have to do to make sure your client knows you’re there for them. A basic need of every human being is to be treated with respect, and if you respect your client, they’ll reward your business with their continued support.
Yes, The American Dream is alive and waiting for us all to pursue!