It’s important to have a “Brand Identity” no matter how big your company. I’m not just talking about your logo—your Brand is much more than the icon on your business card.
Where does your logo go on documents? What about the white space around your logo? Which font and which size do you use so it’s legible? What’s the correct format of digital files for each platform? Do you have supporting marketing imagery for the products & services you offer? Have you developed a color palette for all of your messaging? Do you have a signature color?
The list goes on. There are so many elements that go into effective branding.
That’s why every small business needs to develop a Brand Design Guideline. A BDG easily shares your Best Practices on how your Brand should be represented. A good BDG will answer all the above questions & more, definitively, so your message stays consistent. And any company with a well thought-out Identity will always rise to the top over competitors who don’t.
Remember: Your “Brand Identity” is one of the most important assets your business has. Invest in this area and you’ll be glad you did for years to come.