Entry #1: Stop “Digging Around in the Dirt”!

Spotlight 12/2012 Entry 1

Uncovering a buried 1930’s Volkswagen on a job site during construction is the last thing any Owner wants to experience.  The project delays, the concerns over what else is buried out there, the frustration—are not fun.

But the reality of digging in the dirt is mainly dealing with “unknowns.”  To help solve this problem for our Clients, we realized that a specialized job site “Desktop Geotech” investigation to identify geohazards early on in a project is worth every penny, and this extra step actually makes our projects more profitable for us and our Clients.

How can this same principle be applied to other small businesses?

Provide quick solutions to your Client’s problems:  Once you identify them, the turnaround to a solution can be fast—this is an advantage of small businesses over a large company.  We have the benefit of agility to better meet the needs of our Clients.  It’s much faster to turn a speedboat in a new direction than a massive ocean liner—Are you driving your speedboat like an ocean liner?

Set your company apart: Our “desktop” report was more of an internal review that was used by staff, not an actual report that we provided—but once we packaged the report as a product and provided it to our Clients, they realized the value and that helped us stand out from our competition.  Is there a service or product you already provide that you need to market better?

Be known as experts:  You don’t have to have thousands of employees to be a specialized expert, and the reputation of expertise attracts Clients.  Are you fully highlighting the targeted expertise of your employees? Are they encouraged to write trade journal articles, present at conferences, or provide training seminars to help get the word out?

Increase profits through early planning:  By utilizing our reports, we were able to pre-screen sites for potential issues and thereby increase profitability for us and our Clients by reducing design issues and construction delays.  How can your small business provide an early planning investigation that’ll make your Client’s life easier?

Good luck,

Lisa S. Burch, PE, LEED AP
Owner, Civil Engineer
YTT Design Solutions
606 14th Ave SW, Cedar Rapids, IA 52402
P 319.429.7625
C 319.210.0422
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About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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