Uncovering a buried 1930’s Volkswagen on a job site during construction is the last thing any Owner wants to experience. The project delays, the concerns over what else is buried out there, the frustration—are not fun.
But the reality of digging in the dirt is mainly dealing with “unknowns.” To help solve this problem for our Clients, we realized that a specialized job site “Desktop Geotech” investigation to identify geohazards early on in a project is worth every penny, and this extra step actually makes our projects more profitable for us and our Clients.
How can this same principle be applied to other small businesses?
Provide quick solutions to your Client’s problems: Once you identify them, the turnaround to a solution can be fast—this is an advantage of small businesses over a large company. We have the benefit of agility to better meet the needs of our Clients. It’s much faster to turn a speedboat in a new direction than a massive ocean liner—Are you driving your speedboat like an ocean liner?
Set your company apart: Our “desktop” report was more of an internal review that was used by staff, not an actual report that we provided—but once we packaged the report as a product and provided it to our Clients, they realized the value and that helped us stand out from our competition. Is there a service or product you already provide that you need to market better?
Be known as experts: You don’t have to have thousands of employees to be a specialized expert, and the reputation of expertise attracts Clients. Are you fully highlighting the targeted expertise of your employees? Are they encouraged to write trade journal articles, present at conferences, or provide training seminars to help get the word out?
Increase profits through early planning: By utilizing our reports, we were able to pre-screen sites for potential issues and thereby increase profitability for us and our Clients by reducing design issues and construction delays. How can your small business provide an early planning investigation that’ll make your Client’s life easier?