Entry #1: 5 Advantages of Being Small

Today’s consumers have high expectations.  Businesses large and small must anticipate consumer wants and needs and make their services available practically before consumers express them.  These include personalized service with an insight toward how to do things better, faster, and for less money.  Small businesses must identify their strengths and leverage every advantage in order to achieve success in a competitive and challenging environment, and here are 5 ways to do just that:

  • Less Red Tape: Small businesses often have less bureaucracy and increased agility.
  • Quicker Adoption: If a new technology is introduced at a small business, little analysis needs to be conducted to determine its impact and only a few employees will need to be educated on the new technology versus an entire organization.
  • More Flexibility: Big businesses usually have strict guidelines and policies leading to decreased flexibility for customer preferences and an inability to react quickly to consumer needs.  A small company can adjust policies quickly and address customer complaints almost immediately, leading to increased customer satisfaction.
  • More Personalized Service: At large companies, company standards ensure consistency and are required for large businesses to survive—but these standards frequently translate to a reduced opportunity for personalized service.  Small businesses have the ability to develop personalized service as a strategic offering to be competitive.  High-quality personalized attention, strong communication, interpersonal interactions, quick reaction time, and opportunities for customization are all tools that small businesses can use to distinguish themselves from the competition.
  • Deeper Customer Connection:  Big businesses have large numbers of customer service representatives and less opportunity for any two individuals to have regular contact with each other.  A small business, on the other hand, can learn customer names, address specific personal needs, learn important personal customer details, and they can also invest in satisfied customers and provide strong training practices to ensure high customer retention.

We may be smaller than them, but that’s where we can draw our strength, if we know how.

Thank You,

Edayat Shahrani, Director
ES Consulting
Mobile: (703) 321-6830
Fax: (703) 636-3086


About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
This entry was posted in November 2012 Contest and tagged , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s