Entry #1: The Value of Customer Testimonials

One of my favorite marketing ideas—especially for small businesses—is the use of customer testimonials on your company’s website.  If you do good work, your clients will likely be more than happy to tell others about it.  They’re often flattered to be asked, and they’ll enjoy seeing themselves featured on your home page.

Video testimonials are more engaging than text and can be easily shot on a smartphone (remember, in the age of YouTube your potential customers are used to seeing non-professional videos). That said, it is often difficult to get people to put themselves on video!  Lots of people (especially if they’re older than 30) just don’t like to see themselves on screen.  That’s fine!  Just have them email you their testimonial—you can easily use the text on your website.

Either way, when you feature a client explaining why they like your company’s product or service, it adds credibility to your business.

Here are a couple of things to remember:

  • Get a signed agreement that states you can use their words (or video) on your website
  • Get permission to attribute their name, company name, and even their position with the testimonial (an unattributed testimonial is useless and can even harm your credibility—people might think you made it up!)
  • Make sure the testimonial is no more than a few sentences long, at most.

Lastly, if you believe in a company’s product or service, be willing to reciprocate and give them a testimonial!  It goes a long way in solidifying your business relationship.

Best regards,

Lisa Holloway
Holloway House Productions
A Certified WBE
Phone:  317-886-7148
Cell: 310-963-0409


About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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