One of my favorite marketing ideas—especially for small businesses—is the use of customer testimonials on your company’s website. If you do good work, your clients will likely be more than happy to tell others about it. They’re often flattered to be asked, and they’ll enjoy seeing themselves featured on your home page.
Video testimonials are more engaging than text and can be easily shot on a smartphone (remember, in the age of YouTube your potential customers are used to seeing non-professional videos). That said, it is often difficult to get people to put themselves on video! Lots of people (especially if they’re older than 30) just don’t like to see themselves on screen. That’s fine! Just have them email you their testimonial—you can easily use the text on your website.
Either way, when you feature a client explaining why they like your company’s product or service, it adds credibility to your business.
Here are a couple of things to remember:
- Get a signed agreement that states you can use their words (or video) on your website
- Get permission to attribute their name, company name, and even their position with the testimonial (an unattributed testimonial is useless and can even harm your credibility—people might think you made it up!)
- Make sure the testimonial is no more than a few sentences long, at most.
Lastly, if you believe in a company’s product or service, be willing to reciprocate and give them a testimonial! It goes a long way in solidifying your business relationship.
Holloway House Productions
A Certified WBE