Entry #1: Keep Your Pitch Simple & Clear

Learn how your business can vastly improve sales and marketing response rates by completing the simple exercise below

Are you clear about what value you bring to your clients?  Do you speak your customer’s language?

Most of us “Speak” in our marketing and sales presentations about what “we” do and the great tools “we” have to do “it” with.  But consider what drives you to buy from vendor A over vendor B—is it about them and their tools? Or is it about you and how their tools solve your problems?

Consider the following when preparing your sales and marketing campaigns:

Speak in Your Client’s Language

  • Understand their needs
  • Use their language and terms
  • Tailor the pitch to their business
  • Propose a solution that solves their problems and needs, not yours

The Simple Exercise

Can you fill in the information (in parenthesis) below regarding your company?

How (who you sell to) can (insert verb) (insert problem) through (insert solution).

Universal Printing Example for Pharmaceutical Marketing

How (leading Pharmaceutical companies) can (improve their patient recruitment results and lower cost) by (leveraging the benefits of QR codes, mobile optimized websites and social media).

Now do this exercise for your company and your customers and watch your results soar.

PS: Did you notice the sub-title of this article conforms to the exercise?  Got your attention didn’t it?

Keeping it Simple and Clear!

Happy Sales,
Bob Moura
Universal Printing & Publishing
2410 E NC HWY 54 – Durham, NC 27713 USA
O: 919-361-5809  ext 129
F: 919-361-5810
www.universalprinting.com
http://info.universalprinting.com/blog
 

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About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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