Learn how your business can vastly improve sales and marketing response rates by completing the simple exercise below
Are you clear about what value you bring to your clients? Do you speak your customer’s language?
Most of us “Speak” in our marketing and sales presentations about what “we” do and the great tools “we” have to do “it” with. But consider what drives you to buy from vendor A over vendor B—is it about them and their tools? Or is it about you and how their tools solve your problems?
Consider the following when preparing your sales and marketing campaigns:
Speak in Your Client’s Language
- Understand their needs
- Use their language and terms
- Tailor the pitch to their business
- Propose a solution that solves their problems and needs, not yours
The Simple Exercise
Can you fill in the information (in parenthesis) below regarding your company?
How (who you sell to) can (insert verb) (insert problem) through (insert solution).
Universal Printing Example for Pharmaceutical Marketing
How (leading Pharmaceutical companies) can (improve their patient recruitment results and lower cost) by (leveraging the benefits of QR codes, mobile optimized websites and social media).
Now do this exercise for your company and your customers and watch your results soar.
PS: Did you notice the sub-title of this article conforms to the exercise? Got your attention didn’t it?
Keeping it Simple and Clear!