Entry #4: The Supplier Spotlight Advantage

We are a society constantly seeking instant gratification, but the road to a successful business is a long and bumpy one.  The truth is, little steps add up to big rewards.  Here are 5 useful tips I’ve learned from The Supplier Spotlight contest:

  1. Take a closer look at the Spotlight Contest.  Every month contains numerous ideas on how to improve our business.  Take the suggestions that apply to your business and implement change.  The one common trait of all successful companies is they’re not afraid to intelligently try new approaches.
  2. Keep focused on the basics. Institute a quality improvement process to reduce rework and improve profitability.
  3. Get your feet wet in Social Media. You may not have the money to hire a social branding company, but you can still utilize available resources, like finding free tutorials on using Twitter for Business from http://socialmediaexaminer.com.
  4. Stay in touch with your current client base and network. You can gain a wealth of information if you ask the right questions.  Do they have current pain points you may be able to solve? Can your contact give you a referral or another business opportunity lead?
  5. Each morning write down your daily objectives and display them where you’ll see throughout the day. At the end of the week review your accomplishments and plan your next agenda items (you can find ideas for agenda items on The Supplier Spotlight, too).

There are no guarantees The Supplier Spotlight will generate business opportunities, but the information and experience we can gain from it should help in all our endeavors.  Hopefully these “thought points” should apply to all Supplier-Connection registered SBEs. Just remember: little steps add up to big rewards.

Lou Biedka
Executive Vice President
Splash Worldwide
D: 212 239 4275
M: 646 370 9792
48 West 37th Street, Second Floor
New York, NY 10018


About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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