Entry #8: Connect, Divide and Conquer!

As the creators of a full line of multifaceted gloves for construction, home and garden use, we are in an extremely competitive segment, so we need to make sure we differentiate ourselves from the pack. We’ve been very successful leveraging the following principles:

Build a deep communications network with the factory. The depth of our relationship allows us to quickly and efficiently create and produce custom, job-specific glove designs for customers.

Connect, Divide, & Conquer! After attending numerous industry tradeshows we were able to connect with key retailers and distributors by region and then assign sales reps across the country by state. This allowed our company to expand and grow smoothly from a single, local store to national distribution without overspending on unproductive sales resources.

Jinney Briggs
Office Manager
Cestus
4709 NE 148th Ave #5
Portland, OR 97230
Phone (503) 894-8549
Fax (503) 894-8543
www.cestusline.com – Twitter Facebook
jinney@cestusline.com

April 2012: The Supplier Spotlight Monthly SBE Contest.

Sponsored by Supplier-Connection – An initiative of major US companies committed to spending more with US-based small businesses.

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About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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