I know Social Media is getting a lot of press as the new way to network, and granted, it harnesses a lot of power. However, to go exclusively “social” and ignore the traditional methods of networking through local and national events and industry tradeshows would be a major mistake!
The ability to meet someone face-to-face, talk about their needs and your capabilities, and connect on a human level is still the most effective means of generating leads and new business.
When planning your sales prospecting time, be sure to consider the following:
– Attend local/regional/national industry tradeshows, if you’re an expert request to speak at the event
– Research tradeshows you’ll be attending and connect with exhibitors & professionals who will be attending for future opportunities
– Find a local business networking group meeting in your region and visit before you join (make sure this is a group that is generating real opportunities)
– Attend seminars and make sure you use the “coffee hour” as a time to meet as many people as possible
I’m not saying you should ignore the internet and social media, but it’d be a big mistake to ignore the tried and true method of “old fashioned” networking.
Kenny Lee/ President
California Metal & Supply, Inc. / Los Angeles
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