Entry #4: Business Networking

I know Social Media is getting a lot of press as the new way to network, and granted, it harnesses a lot of power. However, to go exclusively “social” and ignore the traditional methods of networking through local and national events and industry tradeshows would be a major mistake!

The ability to meet someone face-to-face, talk about their needs and your capabilities, and connect on a human level is still the most effective means of generating leads and new business.

When planning your sales prospecting time, be sure to consider the following:

– Attend local/regional/national industry tradeshows, if you’re an expert request to speak at the event

– Research tradeshows you’ll be attending and connect with exhibitors & professionals who will be attending for future opportunities

– Find a local business networking group meeting in your region and visit before you join (make sure this is a group that is generating real opportunities)

– Attend seminars and make sure you use the “coffee hour” as a time to meet as many people as possible

I’m not saying you should ignore the internet and social media, but it’d be a big mistake to ignore the tried and true method of “old fashioned” networking.

Kenny Lee/ President
kenneth@californiametal.com
California Metal & Supply, Inc. / Los Angeles                    
www.CaliforniaMetal.com
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Phone: 800-707-6061
Fax: 800-707-3439
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April 2012: The Supplier Spotlight Monthly SBE Contest.

Sponsored by Supplier-Connection – An initiative of major US companies committed to spending more with US-based small businesses.

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About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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