Entry #1: 8 Reasons to turn Quality into a Profit Center

1. Quality is what customers want! Use Quality to deliver a laser focus on giving customers the products and services that satisfy their needs and they will return… increasing sales and profitability.

2. Customers value high Quality offerings and pay more for it.  If you pay attention and observe customer behavior carefully you’ll notice it’s happening everywhere around you!

3. A focus on Quality improves your company’s product/service brand image, translating into increased profits.  Customers are very much aware of a supplier’s “brand image” and consciously prefer higher quality brands over bargain basement pricing brands.

4. Quality Assurance processes reduce problems later in production which very expensive to correct, translating into increased profits.  As the old saying goes “An ounce of prevention is better than a pound of cure”.

5. Quality Products improve Customer Satisfaction by better meeting their needs thereby reducing product returns, minimizing work “re-do’s”, and simplifying accounts receivable collection efforts, all translating into increased profits.  It’s commonplace to hear dissatisfied customers talk about avoiding poor Quality products/services, and loudly demand better Quality products/services. Be un-common by focusing on quality and take market share.

6. Quality Process opens access to regulated/restricted markets which increases sales and profits.  Seek out Quality Certifications and leverage your good standing to expand your business into large and highly regulated sectors like Healthcare and Defense. Government regulations are pervasive, use Quality processes to overcome them.

7. Quality reduces risks thereby improving security/reliability which in turn increases Profits.  Develop and integrate testing processes into your product/service development cycles as a risk mitigation quality tool for cost savings. Following this Best Practice Guideline reduces uncertainty and improves consistency of your offerings.

8. Develop Quality Metrics and Reporting to show organizational health and help avoid malfunctions to reduce cost and improve profitability.  Good science begins with quality measurements. Think of Quality metrics as vital statistics measuring the health and maturity of your business.

Manoj Pujari, President
Hogai, Inc.
10104 Parkwood Dr # 1
Cuperino, CA 95014

April 2012: The Supplier Spotlight Monthly SBE Contest.

Sponsored by Supplier-Connection – An initiative of major US companies committed to spending more with US-based small businesses.


About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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