1. Quality is what customers want! Use Quality to deliver a laser focus on giving customers the products and services that satisfy their needs and they will return… increasing sales and profitability.
2. Customers value high Quality offerings and pay more for it. If you pay attention and observe customer behavior carefully you’ll notice it’s happening everywhere around you!
3. A focus on Quality improves your company’s product/service brand image, translating into increased profits. Customers are very much aware of a supplier’s “brand image” and consciously prefer higher quality brands over bargain basement pricing brands.
4. Quality Assurance processes reduce problems later in production which very expensive to correct, translating into increased profits. As the old saying goes “An ounce of prevention is better than a pound of cure”.
5. Quality Products improve Customer Satisfaction by better meeting their needs thereby reducing product returns, minimizing work “re-do’s”, and simplifying accounts receivable collection efforts, all translating into increased profits. It’s commonplace to hear dissatisfied customers talk about avoiding poor Quality products/services, and loudly demand better Quality products/services. Be un-common by focusing on quality and take market share.
6. Quality Process opens access to regulated/restricted markets which increases sales and profits. Seek out Quality Certifications and leverage your good standing to expand your business into large and highly regulated sectors like Healthcare and Defense. Government regulations are pervasive, use Quality processes to overcome them.
7. Quality reduces risks thereby improving security/reliability which in turn increases Profits. Develop and integrate testing processes into your product/service development cycles as a risk mitigation quality tool for cost savings. Following this Best Practice Guideline reduces uncertainty and improves consistency of your offerings.
8. Develop Quality Metrics and Reporting to show organizational health and help avoid malfunctions to reduce cost and improve profitability. Good science begins with quality measurements. Think of Quality metrics as vital statistics measuring the health and maturity of your business.
Manoj Pujari, President
10104 Parkwood Dr # 1
Cuperino, CA 95014
April 2012: The Supplier Spotlight Monthly SBE Contest.
Sponsored by Supplier-Connection – An initiative of major US companies committed to spending more with US-based small businesses.