March 2012’s Winner of The Supplier Spotlight is…

And the spotlight keeps getting brighter.

This monthly contest is sponsored by Supplier-Connection, an initiative where 15 Fortune 500 companies have committed to increasing their spend with US-based SBEs.  On March 22, the Small Business Administration emailed 50,000+ small businesses suggesting they join, already resulting in +1,000 new users.  Over 50 newspapers, business news sites and blogs covered the story providing significant exposure.

And if that wasn’t enough, we have an upgrade to the portal rolling out this Friday offering greater visibility to the contest winner. Beginning Monday, April 2nd, everyone who logs in to the site will see the winner on their login page.  That’s BIG news.

Increased traffic. Increased awareness. Increase exposure.  Increased value. Don’t miss your opportunity, submit an entry in April’s contest.

After last month’s “social media” breakthrough where we had a 500% increase in site views and votes, this month’s contest winner is a simple study in follow-through.  After I posted all entries they asked a simple question: “How can we promote the contest?” They contacted customers. They posted it on Facebook, LinkedIn and Twitter. Talked it up in many conversations. And the votes kept coming in.

Congratulations to 1st-time entrant Diana Matthews (321-757-8343) of Executive Career Connections for a decisive win! And they hold another distinction as the first company to have a QR Code link submitted as a part of their entry:

QR Code to Executive Career Connections website

FInal Poll Results for March 2012 Contest

One element about the contest I find interesting is even though we had over 1,600 pages views, we only received 136 total votes!  And the percentage of Votes to Page Views is lopsided every month… (Not Loch Ness Monster or Bigfoot interesting, but interesting just the same.)

Thanks again to the following Supplier-Connection registered small businesses that took the time to enter this contest:

Doug Menzer, Director of Business Development,
ICON Interactive  PH: 248.790.0271

Stephen Jackson, General Manager (GM) Original Geek (O.G.),
RDZ Media Group, LLC PH: 646.530.8632 ext. 2

Matt Robb, Business Development Director,
MotivAction, LLC  PH: 763.412.3270 MOBILE: 763.286.6045

In exchange for their efforts, Executive Career Connections has earned the following opportunity to promote their company on Supplier-Connection for the month of April:

• Company logo displayed under The Supplier Spotlight banner on the Login page and on the Get Connected page
• A 200 word description of their business posted beneath their logo
• The option to write an article on their idea, explaining the value it brought to their company
• A link to their website, Facebook page, Twitter account, company blog(s), etc.
• A link to an online sales presentation with audio
• Link(s) to product videos, commercials, and/or their YouTube channel
• Posted links to white papers they might have written • A link for interested Member Partners or SBE Suppliers to schedule an online sales meeting
• A promotional email gets sent to all registered buyers from the 15-Member Companies

And finally…

• If Executive Career Connections can attribute any new customer order to this promotion I’ll follow up by interviewing Diana Matthews and business partner Cathy Whitley, and post the interview on The SBE Lifer blog.

And, by now, you know The Supplier Spotlight contest starts all over again on April 1st. And with 15 Member Companies (more will join in April), a growing number of registered SBEs, along with our daily Social Media campaign driving non-registered SBEs (follow me @dnagallo) to The Supplier Spotlight blog; you’ll agree Supplier-Connection is where all SBEs who sell B2B should want to be seen.

REAL ACTION ITEM: Look at how you run your business. Review the innovations you’re deploying that have improved your performance. Write them up and email the best ones to me no later than 8:00PM EDT Monday, April 9th. Send them to and qualify for April’s contest. (For details on how The Supplier Spotlight works, click here.)

Remember… You can’t advertise on the fast-growing Supplier-Connection portal for any amount of money.

No. You cannot.

The only thing we’ll accept is your best ideas.

SBEs are a journey… Be safe!  And may the best idea win!

Dan Gallo Social Media Director & Small Business Advocate, Supplier-Connection
Managing Director, The Allasso Group, LLC

Let’s Connect!
CLICK HERE to FOLLOW for my SmallBiz focused Twitter feed – @dnagallo
CLICK HERE to JOIN The Supplier-Connection Discussion Group on LinkedIn
CLICK HERE to READ my latest post on The SBE Lifer blog: “How To Ramp-Up to Serve a Fortune 1000 Company”
CLICK HERE to CONNECT with the Supplier-Connection community on Facebook – All “Likes” are appreciated!
CLICK HERE to go to Supplier Connection: Visit the Get Connected page before Monday to read about AB Transport, the winner of last month’s contest!

To submit an entry in The Supplier Spotlight contest you need to be a registered member of the Supplier-Connection initiative with a completed registration. Registration is FREE. For more information you can watch this 1.5 minute video or read a lot more on the Supplier-Connection portal.


About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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