Entry #3: Grow Your Business by Giving Away Your Products/Services

March 2012: The Supplier Spotlight Monthly SBE Contest.

Sponsored by Supplier-Connection – An initiative of major US companies committed to spending more with US-based small businesses.

On any nice day in Midtown you can see scores of street teams giving away free samples of products.  Even restaurants have joined the fray, offering samples of their best dishes looking to lure in the lunch time crowd.

Giving away samples works because it allow people to use products without the risk of purchasing something they wouldn’t like. Allowing business owners and corporations to sample your products/services can lead to increase sales as well.

There is always stress with bringing on a new supplier. Can they deliver on time? Will they live up to their promises? However, companies who have sampled your company’s offering will have less stress and are more likely to recommend your company.

Over the years I’ve grown my company by allowing nonprofit organizations and corporations the opportunity to use our services for free. What we have gotten in return is massive exposure and increased business.

If you are looking to allowing companies to sample your products/services you can follow these steps.

  • Clearly articulate the value of the product/service you are offering.
  • Clearly state what you want the company to do should they like the product/service. You may want a case study, testimonial, referral etc.
  • Choose companies that are in your target market so your prospects can relate to the benefits.

My last tip is to ensure the company/organization you choose to give services/products to actually fits the profile of your ideal prospect.

Have a GREAT Week!

Stephen Jackson
General Manager (GM) Original Geek (O.G.)
RDZ Media Group, LLC
PH: 646.530.8632 ext. 2
Fax: 646.530.8624

Connect with me on: FACEBOOK – TWITTER – LINKEDIN – YOUTUBE
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About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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