March 2012: The Supplier Spotlight Monthly SBE Contest.
Sponsored by Supplier-Connection – An initiative of major US companies committed to spending more with US-based small businesses.
On any nice day in Midtown you can see scores of street teams giving away free samples of products. Even restaurants have joined the fray, offering samples of their best dishes looking to lure in the lunch time crowd.
Giving away samples works because it allow people to use products without the risk of purchasing something they wouldn’t like. Allowing business owners and corporations to sample your products/services can lead to increase sales as well.
There is always stress with bringing on a new supplier. Can they deliver on time? Will they live up to their promises? However, companies who have sampled your company’s offering will have less stress and are more likely to recommend your company.
Over the years I’ve grown my company by allowing nonprofit organizations and corporations the opportunity to use our services for free. What we have gotten in return is massive exposure and increased business.
If you are looking to allowing companies to sample your products/services you can follow these steps.
- Clearly articulate the value of the product/service you are offering.
- Clearly state what you want the company to do should they like the product/service. You may want a case study, testimonial, referral etc.
- Choose companies that are in your target market so your prospects can relate to the benefits.
My last tip is to ensure the company/organization you choose to give services/products to actually fits the profile of your ideal prospect.
Have a GREAT Week!
General Manager (GM) Original Geek (O.G.)
RDZ Media Group, LLC
PH: 646.530.8632 ext. 2
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