Entry #7: Client Satisfaction Survey

Supplier-Connection: The Supplier Spotlight Contest

Do you know if your clients are satisfied with your services?  Getting feedback at least quarterly from your clients provides valuable business insights to help drive future sales.  As you grow your business, knowing your strengths and opportunities is imperative for your success.  Your strengths can be used to up-sell or sell new services to existing or new clients.  Your opportunities are areas, which if you improve, could lead to more business.  If you don’t know where you stand, you won’t know what to fix and what to keep as is.

How to get feedback
(1)  Create a customer list
(2)  Create an email template that will be sent to all customers
(3)  Create a short survey online (either using tools such as SurveyMonkey or more sophisticated survey tools depending on your budget)

  1. Sample questions include:

i.      Overall, how satisfied are you with your latest interaction with <company>?  Scale 1 to 7 where 1 is not satisfied and 7 is very satisfied.
ii.      Please rate Key Lime Interactive on the following (1 to 7 scale)

  1. Account Management
  2. Communication
  3. Timeliness
  4. Quality of Deliverables
  5. Pricing

iii.      In your opinion, what is <company> biggest strength?
iv.      What, if anything, can KLI improve to provide better service to its clients?
v.      Based on your most recent project with <company>, how likely are you to recommend KLI to colleagues and/or other companies for their research needs?

Ania Rodriguez
Founder and CEO
Key Lime Interactive
office: (305) 809-0555
cell: (305) 804-2930
Website | LinkedIn |  Twitter |
Join the KLI Mailing List


About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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