Supplier-Connection: The Supplier Spotlight Contest
Do you know if your clients are satisfied with your services? Getting feedback at least quarterly from your clients provides valuable business insights to help drive future sales. As you grow your business, knowing your strengths and opportunities is imperative for your success. Your strengths can be used to up-sell or sell new services to existing or new clients. Your opportunities are areas, which if you improve, could lead to more business. If you don’t know where you stand, you won’t know what to fix and what to keep as is.
How to get feedback
(1) Create a customer list
(2) Create an email template that will be sent to all customers
(3) Create a short survey online (either using tools such as SurveyMonkey or more sophisticated survey tools depending on your budget)
- Sample questions include:
i. Overall, how satisfied are you with your latest interaction with <company>? Scale 1 to 7 where 1 is not satisfied and 7 is very satisfied.
ii. Please rate Key Lime Interactive on the following (1 to 7 scale)
- Account Management
- Quality of Deliverables
iii. In your opinion, what is <company> biggest strength?
iv. What, if anything, can KLI improve to provide better service to its clients?
v. Based on your most recent project with <company>, how likely are you to recommend KLI to colleagues and/or other companies for their research needs?