Entry #6: The THANK YOU Initiative

Supplier-Connection: The Supplier Spotlight Contest

Brown & Meyers THANK YOU Mugs

All smart business owners realize it’s just as important to retain current customers as it is to bring in new ones.   How often have you ever received a “thank you” from a vendor you do business with?

Well, I asked myself that question and came up with “Zilch!”

That’s when I decided to roll out what I call “The Thank You Initiative.”  Each week one employee sends out a thank you to a client of their choice.  They send one or multiple cups filled with yummy candy, pens, our nifty custom calendar, along with a handwritten thank you card.  It’s fun and rewarding for my staff, and our customers love getting a gift. And, we have a 100% customer retention rate since we implement the program. A wonderful by-product!

Kate Thorne Meyers, CEO
BROWN & MEYERS  |  800-785-7505  |  207-772-6732  |  www.BrownMeyers.com  | info@BrownMeyers.com
Main Office                                      Warehouse Facility              Boston, MA Office
536 Washington Avenue                  55 Bradley Drive                          470 Atlantic Avenue, 4th Floor
Portland, ME  04103                         Westbrook, ME  04092             Boston, MA  02210


About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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