Submission #1: Keeping in Touch

Most people spend more time looking for new business than keeping in touch with current and former clients. But nurturing the relationships you already have is crucial to growing the foundation of a successful business. Finding a way to keep in touch with those contacts on a regular basis is integral to keeping both you and your business ever present in their minds.

In today’s environment people move and change companies more frequently than in the past. The products and services they buy today may be different when they change companies or get a promotion. Keep in touch with their career paths and their needs.

How much is too much?
Emails can be perceived as spam or junk mail if they’re sent too frequently. Emails should have a purpose with information that might spark their interest. A birthday, industry news or updates on your company may be justification to send out and email. Interesting industry articles, web links or “How To” tips may be of interest to your clients. A simple database may be necessary to keep track of the frequency of your communication.

Listen and react
Given the opportunity, listen to your client and try to understand their concerns, needs and pain points. Look at ways to modify your offerings, or add a service to resolve their issues. Problem solving is a valuable asset to offer your clients. Cultivate the clients you currently have and build a stronger partnership for future growth.

Lou Biedka
Executive Vice President
Splash Worldwide
lbiedka@splashworldwide.com
D: 212 239 4275
M: 646 370 9792
48 West 37th Street, Second Floor
New York, NY 10018
www.Splashworldwide.com

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About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization http://twaw.org. I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of CoupleWise.com, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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