Submission #3: Using Contests and Goals to Drive Incremental Improvements

As SBEs in a highly competitive environment, we need to always be focused on improving the quality of our products or services.  In order to foster a company culture of constant and incremental improvement, we identify areas for improvements, create specific targets and then give our employees targets that meet our goals… And then, we make sure we reward our employees when the targets are met or exceeded.

We almost always have some type of contest going, whether it’s an individual or team contest.  Contests and goals are real effective for sales teams, but they work great for other departments as well:

  • Our marketing team has a goal to increase engagement rates by 15% on their next campaign.
  • Our operations team has a current goal to decrease paper and ink usage by 90% (by migrating various processes to paperless systems).
  • Accounting can have goals for invoicing accuracy and reducing accounts receivable aging.

Increased efficiencies/reduced waste for every department in your organization will result in improved financial performance.

These goals give each department something to strive for and when accomplished, we reward that person or that department, acknowledging and reinforcing the importance of their work to our company.

We not only love serving our customers—we love serving our employees as well!

Tej Shah
VP, Ecommerce & Marketing
Office 847.680.2256 | Mobile 847.912.4387
Overture Promotions
595 N Lakeview Parkway | Vernon Hills, IL 60061


About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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