Submission #3: Company Culture Drives Success

Happy employees will result in happy customers! There is no doubt about this and we’ve seen it work wonders on our growth.

When clients come visit our headquarters they always tell us how they can just “feel” the culture and warmth throughout the office.  From an efficiency point of view, our employees take breaks to relax and have fun a couple of times each day—though it’s a bit out of the ordinary, this has produced an increase in overall employee productivity.

At any given time throughout the day you might find an Overture employee getting a massage in our serenity room, playing basketball, doing a little bowling or throwing bags, riding around on motorized scooters, hanging out in our fully restored 1946 taxi cab, or sitting on the Harley Davidson that sits in the middle of our office.  Watch this video to get a better idea of the type of culture we promote:

Our approach may not fit your organization, but focusing on how to change the culture of your company into a more employee-friendly environment will go a long way in getting you to meet your business goals.

Tej Shah
VP, Ecommerce & Marketing
Office 847.680.2256 | Mobile 847.912.4387

Overture Promotions
595 N Lakeview Parkway | Vernon Hills, IL 60061


About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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