How “The Supplier Spotlight” Works

Updated May 30, 2012, please read: Clarification of Rules

What would it be worth to your company to advertise on a business portal that had thousands of qualified monthly eyeballs? Where billions in contracts are up for grabs from some of the biggest organizations in the USA? AND your company would be prominently featured as the only advertised business on the site for an entire month?

Would it be worth an idea?

Your best ones?

We think so.

Announcing a monthly feature we call “The Supplier Spotlight.”  It’s part reality show, wholly interactive, and completely beneficial to everyone that participates.

It’s really pretty simple: Every month all registered small business suppliers with a 100% completed application email me ( the best ideas they use to make their business more profitable or more efficient.  And since we’re using this contest to raise awareness of our participating, registered SBEs and the Supplier-Connection initiative, all SBEs can vote on the best idea. The business that submitted the idea with the most votes wins a one-month opportunity to promote their business on the Supplier Connection portal.

Here’s how it works:

Day 1 – 8 of each month: 

Any small business registered on Supplier-Connection can email me at any ideas that promote innovation, create efficiencies, cut costs, or all of the above.  You can enter as many ideas as you’d like each month.

Day 9 – 11 of each month

I’ll evaluate all submissions and post a poll listing up to 5 of the best submitted that month along with the name of each SBE Supplier.  If your idea has been chosen I’ll send you an email to let you know you made the cut.

Day 12 – 26 of each month

I’ll post the poll by the 12th of the month and then any SBE can vote for the idea they think is the best.  Since the POLL is limited to one vote per email address and IP Address, it won’t likely turn into a popularity contest… Especially since you’ll only be able to vote once each month.

The votes are tabulated in real-time so you see the results as soon as you vote.  No hanging chads… No mysteriously missing votes from the opposition’s precincts… No intimidation at the polls. Just you and your PC, or MAC, or iPad, or SmartPhone.

After you vote you can post a comment debating the merits of the ideas, especially the impact you think they’ll have on your business. So even if your idea didn’t make the cut, chances are real good there’s an idea in the bunch that can improve your business in some material way.

Day 26 – through month’s end

On the 26th day of the month the polls will close at 8:00PM New York time and the idea with the most votes wins. Within the next 24 hours I’ll contact and post the winner. We’ll then work the rest of the month with the winning company to get their marketing materials posted on the Supplier Connection portal.

Clarification of Rules…

The primary objective of The Supplier Spotlight contest is to foster an envirnoment of community to help SBEs improve their business, promote our registered SBEs to Member Companies and to each other, and improve awareness of the Supplier-Connection initiative. In this spirit we provide the following clarifications:

  1. All “end dates” falling on a weekend or Business Holiday will be extended to the next business day. This applies to the 1. date we receive entries, 2. the date entries are posted and 3. the date voting ends.
  2. We will extend the entry date if we have not received two entries by the standard “end date” which is the 8th day of each month, or if the 8th falls on a weekend or Business Holiday, the first business day after the 8th of each month.
  • We will extend the deadline for entries by one full Business Day until we receive two entries, as this will allow all SBEs the opportunity to choose to send a submission.
  • Registered SBEs will be contacted via the Supplier-Connection LinkedIn Discussion Group as well as by email. Supplier-Connection will use its best efforts to contact all registered SBEs but will not be responsible for incorrect email addresses, downed email services, your spam filters, etc.
  • You can not offer to pay anyone to vote for your entry (including automated systems such as Amazon’s mTurk). If you do, and we find out, you will be disqualified from the contest.

Tell them what they’ve won…

For the next month the company with the winning idea will earn the following (it’s your job to supply all marketing materials, graphics, etc.):

  • Your company’s graphic/logo prominently displayed (300 pixels) on the Get Connected home page under the Supplier Spotlight banner, on the User Login Home Page, and a link on the Supplier-Connection Home Page.
  • A 200 word description of your business to be posted on the Get Connected home page under your graphic.
  • WINNING COMPANY’S OPTION: Write an article on the winning idea you submitted, explaining the value it’s brought to your company and we’ll post it on the portal.
  • A link to your corporate website, your Facebook page, your Twitter account, your company blog(s).
  • A link to online sales presentations with audio
  • Link(s) to product videos, commercials, and/or your YouTube channel
  • Posted links to white papers you’ve written
  • A link for interested parties to schedule an online sales meeting
  • An email will be sent by Supplier-Connection to the entire registered Buyer community highlighting the winning company with links to the company and to the Get Connected page on the portal (New!)
  • If you can attribute any new customer order to this promotion I’ll follow up by  interviewing your CEO or head of Sales and post it on my Supplier Connection blog.

I’m really looking forward to reading proven ideas coming from real businesses and the ensuing discussions over their merits. This is a great opportunity to share ideas, promote your company and find ways to improve your business—every month.  And isn’t incremental improvement one of our prized goals?

Spread the word around your company. Gather your best ideas and email them to me at  Don’t hesitate. Don’t delay. You can’t advertise on the Supplier Connection portal for any amount of money.  Nope.

The only currency we’ll accept is your best ideas.

May the best SBE idea win!

Dan Gallo,
Social Media Director & Small Business Advocate, Supplier-Connection
Managing Director, The Allasso Group

Contest is available only to businesses that qualify as a U.S.-based Small Business, that have registered on, and have completed their Supplier Application. Go to for more details on the program.

About Dan Gallo

I'm a small business lifer, starting/running businesses since I sold seeds door-to-door as a kid in The Bronx. I've played guitar and enjoyed baseball since I was 5 (born a NY Yankees fan). Just prior to marrying Kim in 1983 I became a Christian. We have two sons; Daniel's a musician & social media expert with a smart, insightful sense of humor, and Adam who recently graduated from Brooklyn College double majoring in Creative Writing/Literature and Anthropology. Adam now works in the non-profit sector. Since 2002 one thing we love to do together is go on service/missions trips to Belize. We've collectively spent 60+ weeks in Belize with this missions organization I started my 1st company in January 1985, and been self-employed ever since. I sold my last company, Mentor Communications Group, in '04. After 2 years w/ the acquiring company I started The Allasso Group, LLC doing Small Business Consulting, Fund Raising/Capital Raise-up Campaigns, Sales Strategy, Outsourced Sales Agency work, & Digital Marketing Programs (Social Media, SEM, etc.) since April 2006. Notable projects: Hired as Small Business Advocate and Social Media Director for IBM's "Supplier-Connection" - Feb '11-Dec '13. Hired as COO to help turn-around late stage start-up software company myVRM. Jul12-Dec '13 Hired as CEO of, a Digital Health2.0 app, to write business plan, raise seed capital, & completely redesign and relaunch the app. Aug '16 I won a Finalist spot for MassChallenge UK's 2016 fall cohort in London from Sept thru Nov. Started Oct15 - Current. I enjoy helping turn-around struggling small businesses, and launching new business ventures. Feel free to contact me with opportunities.
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13 Responses to How “The Supplier Spotlight” Works

  1. Bob Stone says:

    Dan, this will be an excellent way for the SBE’s to advertise to each other. The real prize would be if one of the 8 sponsors offered a month long mentoring program where the sponsor would actively advertise the SBE within their lines of business. We have tried to promote this approach to our interfaces at the sponsors and only IBM has moved forward on this. The methodology for introcucing SBE’s into the sponsors infrastructure varies widely and only an internal source can navigate that organizational barrier.

    • Dan Gallo says:

      Great post with a real interesting concept thrown in. First, in addition to marketing to other SBEs, remember this is the same portal all Member Partner buyers/purchasing agents will be visiting… So, I feel this will do an equally great job in promoting winning SBEs to the large partner companies as well. Based on your comment, I’m going to discuss expanding the promotional reach of “The Supplier Spotlight” by developing a monthly communication we’ll send out to all registered buyers of the Member Partners. That should get the desired results of gaining awareness.
      But all of us SBEs shouldn’t sit back and wait for the phone to ring. Instead I’m promoting all SBEs intentionally target the Member Partners with a direct sales campaign that says “In addition to the quality service/product we provide, we’re a registered SBE Supplier on The Supplier Connection portal – buy from us and you’ll get your needs fulfilled and meet your company’s Small Business supply chain purchasing objectives at the same time.”
      Bob, please make sure you stay involved in the development of this portal. We can use more insights and ideas like yours. Danny

  2. Tad Stephens says:

    Any suggestions as to format and length or is it up to us?

    • Dan Gallo says:

      Feel free to submit your idea in the format of your choice… Just keep it as brief as possible! I’ll likely do a bit of editing in order to post the various ideas.

      Good luck! Danny

  3. Mary G. Mora says:

    Great idea. Thank you for your creativity and willingness to help us grow our businesses!

    • Dan Gallo says:

      Happy to do it… in this economic climate we all need any assistance we can muster.

      BTW, there’s still time to get your August submission in! But today is the last day. The August 2011 contest will likely be the easiest to win.

      Blessings! Danny

  4. Tess W says:

    Dan, Is Sears one of the corporate members? I did not see them on the listing, but I do see a banner ad above for their Black Friday Sale. Is it possible to purchase that ad spot and if so, could you send us information on pricing and click data?

    Thank you & Happy Thanksgiving!

    • Dan Gallo says:


      I love the way you’re thinking!

      Though we just added three Member Partners in the last week (John Deere, Office Depot & Kellogg’s) Sears is not currently involved in this initiative. And believe it or not, the ad space is currently owned by WordPress… So, you’d need to contact them about buying banner advertising.

      Dan Gallo
      Social Media Director & Small Business Advocate, The Supplier Connection
      Managing Director, The Allasso Group

  5. Everyone loves it when individuals get together and share opinions.
    Great site, continue the good work!

    • Dan Gallo says:

      Thanks for the encouragement! I keep waiting for small business owners to recognize the number of ways this contest can help them improve their company’s performance. It’ll come in time! DG

  6. “How The Supplier Spotlight Works | The Supplier Spotlight” was in fact quite engaging and enlightening!
    In modern universe that’s tough to carry out. Regards, Celeste

  7. Hello Dan;

    This is great! It makes everyone tempted to join the interaction on a business level. It feels like each one getting closer to the entire management chain, which is good and educational. Please keep up with such an outreach. The universe is getting smaller by the day and the reality of a Global Village is not far from realization. Be blessed!!

    • Dan Gallo says:

      Thanks for the encouragement! In my mind, The Supplier Spotlight contest is one of the purest small business blogs on the web… where else will you get ideas on improving your own SBE from other SBEs? It’s exciting to be a part of this monthly contest.

      Thanks again… keep reading and keep submitting entries!


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